NPD Online Research Review: At A Glance
NPD Online Research is a survey site run by the NPD group, They were founded in 1967, and clam to be “the leading global provider of integral market research data to Fortune 500 companies in a wide range of industries“ Other companies hire them to collect data on consumers’ opinions. When you sign up to take surveys from the site, they will email you links to new surveys you can take. When you complete a survey, you’ll be given a chance to win cash or other prizes. Many survey takers feel it’s a scam. We’ll give you our findings below.
NPD Online Research: on the Net
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NPD Online Research Review: A Closer Look
Clients: Companies who contract with NPD Online Research gain an insight into customer’s or potential customer’s opinions. People who take surveys for NPD are enthusiastic are willing to share their honest opinions about products or their buying habits. They come from all over the country and even the world, providing a valuable service to companies looking to do market analysis.
Survey Takers: It is free to sign up with NPD Online Research and anyone 13 years old or older can participate. They will most likely send you multiple surveys a day, giving you a greater chance to win the prizes.
Every time you complete a survey, you gain one more entry into these drawings. You also earn SweepLand points every time you complete a survey. The number of SweepLand points you earn varies by survey. When you earn a certain number of SweepLand points, you can enter yourself into a drawing for additional prizes. These SweepLand prizes could be anything from $100 to a TV to airfare tickets to cruise tickets. There are multiple SweepLand drawings always going on and you can choose which ones to use points to enter. You can also choose which surveys you’d like to take and which you would rather skip. Taking the surveys normally takes less than twenty minutes.
NPD Online Research Review: Fees and Guarantees
Clients: Cost for research is based on the type of information you’d like to collect and how many survey takers you want to have participate in your questionnaire.
Survey Takers: There is no cost to become a survey taker. You simply need a valid email address. You will earn SweepLand points and you will be entered in the drawings for cash prizes, but there is no guarantee that you will ever win a prize on SweepLand or cash in the NPD drawings.
Is NPD Online Research a Scam?
Clients: There seem to be no complaints from NPD business partners regarding the quality of research conducted.
Survey Takers: Some survey takers have complained that they have never received any compensation for their time spent taking surveys. We cannot call this a scam, however, because NPD does not pay for each survey taken. You are entered into drawings, which you may or may not win. Because NPD and SweepLand does actually choose winners from their user base, the drawings are not scams.
Do you have any experience with NPD Online Research? I welcome your comments and thoughts below.
Sincerely,
Rich Riley
"Helping People Make Better Decisions Through Better Information"
